VK
On trend, eco-friendly merchandise for VK’s exciting summer campaign
Background
VK is one of the original alcopops, an easy drinking, uncomplicated fruity drink with universal appeal. Since launching in 1998, it is still as relevant as ever with young adults, bringing fun and energy to dance floors and drinking occasions in the UK and around the world. VK has been voted number one for students for 6 years running.
The Opportunity
The team at VK were planning an exciting summer campaign and needed to source high quality branded merchandise to feature as part of a social media giveaway. They wanted garments that would be on trend and relevant to their target Gen Z audience, but also in keeping with their wider sustainability initiatives.
The Solution
VK briefed us on their summer campaign and from this we put together a tailored proposal, featuring lots of trend led products specifically selected from our eco-friendly range. They selected a shortlist of products that they particularly liked. We then produced the designs and some printed and 3D embroidered samples for them to review so that they could see how their brand would look against the different fabrics and colours.
The Banana Moon experience
“Banana Moon very quickly understood our brief and helped us to choose garments that would fit our criteria. Sustainability is important to us, and Banana Moon had a great range of eco-friendly options to choose from. They then supplied quotes, lead times and a choice of samples, so that I could make an informed decision with ease. We ordered some fantastic merchandise from them, that was exciting and different to the standard branded stuff you see on most printing sites. We’re really pleased with it.”
Beth Broadhead, Brand Manager VK.
