CreativeRace
Bringing the brand home for CreativeRace
Background
CreativeRace is an independent, integrated marketing agency. Experts in strategy, performance, and creativity for brands in a connected world, they’ve been in the business of marketing since 1978 (originally founded at Gratterpalm). Their work includes national and international campaigns for clients including ASDA, Greggs, Crown Paints and Pets at Home.
The opportunity
A massive part of CreativeRace’s success comes from the team’s affinity to the company. During the turbulent period of various lockdowns during 2020 and 2021, staff wellbeing was constantly monitored. To capture the essence of CreativeRace within the new working environment, the team found an opportunity to bring CreativeRace into the home, through branded merchandise that met the company’s ethos of providing genuine value. CreativeRace decided to search for branded hoodies that would be comfortable, on trend and environmentally friendly.
The solution
We worked closely with the CreativeRace team, helping them to bring their design ideas to life. We created a badge design using their ‘CR’ logo, embroidered as a patch near the bottom hem of the hoodie, which was unique and effective. We also made product suggestions for premium quality garments made by environmentally and socially conscious brands. Using a mixture of embroidery and print, the CreativeRace hoodie was truly bespoke and eye-catching, in keeping with their original aspirations for the project.
The Banana Moon experience
‘We are delighted with our branded hoodies from Banana Moon. As an agency that prides itself on creative output, it was refreshing for us to work with an organisation that shared our values and had a keen eye for detail. They helped us choose high quality, sustainable clothing that brought our brand to life. The hoodies are now a regular part of our company clothing – you see the team wearing them day in, day out and I’m very proud to wear mine.’
Rob Shaw, CEO, CreativeRace
