Ecommpay
Celebrating a rebranding with new merch releases for Ecommpay – Making the impossible, possible!
Background
Ecommpay is an inclusive global payments platform ensuring businesses can make and accept payments in the digital economy. Since their inception in 2012, they have grown rapidly with 4 offices globally, and employing over 400 staff. With their UK office based in London, they are at the heart of the global FinTech industry.
The Opportunity
Ecommpay are meticulous when it comes to all of their strategy and activities, and they have undertaken an important rebrand in 2024. To celebrate this, they needed spectacularly unique merch to share with the team globally, ensuring everyone felt connected to the rebrand.
Ecommpay prides itself on innovation and taking their offering to a new level of complexity, so the merchandise had to match this ethos. Simply putting the new logo and various assets from the new brand guidelines on clothing just wouldn’t have cut it. We were tasked with making something so unique that it reached new heights of complexity.
The Solution
Banana Moon closely supported Ecommpay through the design and product sourcing process initially, which set up the final ideas for Ecommpay’s Head of Design to work closely with their senior team to come up with truly meaningful designs. The designs were beautifully created, with every single element representing a special theme or meaning. The designs featured 4 unique designs for hoodies and also t-shirts, across themes of sports, military, scouts and space.
Faced with a brief others deemed impossible, we drew on every bit of our expertise to not only replicate the intricate designs but also exceed expectations. We ensured each branded element was as detailed and captivating as possible, utilising multi-process branding to create standout results in every area.
Our intention was to use some of the following complex techniques:
Raised 3D rubber printing.
Pantone-matched screen print transfers expertly applied to challenging areas, including extended-length prints on sleeves.
Woven patches appliqued onto the garments on the sleeves and body, often amongst other embroidery or print designs, so precision was key.
Large embroidery details layered over screen printing for added depth and impact.
We worked closely together to discuss the designs and approach for each element, with our design team helping to visualize how the mixed-process designs would look. Throughout the process, we maintained close contact with the customer, ensuring they were involved in every step. Once approved, we created the prototypes, addressing any initial challenges with the customer. The final prototypes exceeded expectations, and after discussing final tweaks, we received sign-off to begin the production of 800 hoodies and t-shirts. The team was excited to work on such an innovative project!
Finally, in order to aid distribution, we created special premium presentation packs using embroidered drawstring bags, which enabled us to pack a t-shirt and a hoodie into each for that special touch at delivery.
Once the production run was complete in around three weeks, we then shipped globally to the companies offices, and have received wonderful feedback from all of the team at Ecommpay.
The Banana Moon experience
"Working with Banana Moon on our rebrand merchandise has been an incredible experience. Their dedication, creativity, and attention to detail exceeded all expectations. From the initial designs to the final delivery, every step was handled with care and precision. The unique and complex designs they brought to life truly reflect our brand's ethos, and the feedback from our team has been overwhelmingly positive. Banana Moon’s expertise and support made this process seamless, and we couldn’t be happier with the results."
Daniella Sjarki, Ecommpay
